CREATIVE DIRECTOR

Robert Reina

I am Robert Reina, a Creative Director specializing in executive presentations, experiential marketing and branding. Reina Design Labs is my independent creative studio where I collaborate with agencies, startups, and in-house teams to bring bold, strategic ideas to life.

Clients

KCTL x META

We had the pleasure of hosting Brooklyn's own Kings County Tennis League as part of our celebration for National Girls and Women in Sports Day (NGWSD). The event, held at our NY location, welcomed students and parents for an enriching evening. The agenda included engaging presentations on safety on social media, finding one’s voice, and the art of crafting a compelling story. We also conducted a content creation workshop featuring Ray Ban Metas led by Will Congdon and concluded with a Q&A session featuring Reshina Warren, Head of Social at the US Tennis Association moderated by Christina Brown. Our primary goal was to empower these young girls by providing insights into various sports-related careers beyond being an athlete.

Client
Kings County League of Brooklyn

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CHSN NETWORK LAUNCH

At Chicago Sports Network, I led the design of all marketing and sales materials as Creative Director, helping shape the brand from the ground up through its October launch and beyond. I created everything from launch decks to marketing templates and worked closely with the event team to ensure all visuals were on-brand and cohesive. I also partnered with sales leadership to turn complex strategies into impactful presentations that helped secure key partnerships and drive revenue.

Client
Chicago Sports Network

Year
October 2024

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CHSN & Wind Creek Casino Partnership

As the creative director for all marketing and sales materials, I spearheaded the development of a comprehensive visual strategy that brought this partnership to life across all of CHSN's platforms. My approach was to find the authentic intersection between the passion of a Chicago sports fan and the premium experience offered by Wind Creek.

Client
Chicago Sports Network

Year
2025

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The Innovation Gallery

Presented by Ernst & Young

As the lead designer and creative consultant for a high-profile activation at the Austin Contemporary Jones Center, I partnered with Gallery Innovation House and Ernst & Young to bring select experiential moments to life. My responsibilities included providing end-to-end creative direction, consulting on brand consistency, and designing all attendee-facing assets. I developed and refined multiple versions of the Activation Deck, which included promotional invites, branded signage, and environmental design elements such as check-in displays, directional signage, and sponsor-branded touchpoints. I worked closely with internal teams to align with brand toolkits, maintained cohesive visual language across touchpoints, and delivered production-ready assets in collaboration with print vendors.

Clients
Gallery House Innovation
Ernst & Young

Year
2025

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Marketing Design

Experiential

GET IN TOUCH

robert@reinalabs.com